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Icons, Idols, and Identity

Putting a recognizable and marketable face on your company can do wonders. Game consoles, developers and franchises have had countless mascots help build brand identity and sell product. Sometimes they catch on and sometimes they're Bubsy. Matt & Geoff discuss some of their memories of the faces that have selling us video games since the early days of Pac-Man.

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Episode 59: Icons, Idols, and Identity Matt and Geoff